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Keith Rich

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Biography

Keith Rich, MBA, CEO of Rich Financial. Keith’s passion for helping clients with their financial goals began while attending Georgia State University and serving as a tax preparer in the local community. After graduating with a Masters of Business Administration at Mercer University, Keith began his professional career in the securities business as a stock broker at E*TRADE Financial where he assisted high net worth clients in achieving their financial objectives. Keith later managed over 120 financial advisors while serving as a Field Supervision Director at Edward Jones. He helped ensure that advisors were running compliant businesses while treating clients with fairness and respect. Sometimes this meant refunding client commissions.